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Smaller package, same value
You may have noticed something smaller in the laundry detergent aisle lately.
A number of liquid laundry detergent containers are smaller than they used to
be – but they still pack the same punch when it comes to cleaning clothes.
Concentrated laundry products – also referred to as "ultra" products –
aren't new to most consumers. These products have existed in one form or another,
powdered or liquid, since the 1960s.
But the latest advances in liquid detergent formulation offer benefits to consumers and the environment.
- Smaller bottles use less plastic – which means less packaging to recycle or dispose of and less impact on the environment.
- Manufacturers use less water in product formulation – which means reduced use of this precious natural resource.
- Smaller containers mean that less fuel is needed to ship these products to retailers,
helping control greenhouse gases and other emissions.
- Smaller, lighter containers are easier to carry and store at home.
- With concentrated detergents, consumers can still clean the same number of
laundry loads as they did before.
Proper Dose = Better Clean
To get maximum value out of concentrated products, make sure you use the right amount of detergent –
less than you would have used before. The product label describes how to select the right amount to
use, usually measured with the product cap. Just as with your regular detergent, pour it right
into the wash water or machine dispenser. The product should not be diluted before use.
Demonstrating Sustainability
Concentrated laundry products represent another example of how the cleaning product industry,
through groundbreaking research, collaboration with ingredient and packaging suppliers, and
innovative manufacturing practices, is living out its commitment to deliver valuable products
to consumers while reducing their environmental impact. These practices help sustain our
environment for future generations.
To find out more about how companies making the cleaning products you use every day,
or the ingredients in them, are demonstrating their commitment to a sustainable environment
through innovation, visit SDA's Sustainability Central website, at www.cleaning101.com/sustainability.
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Cleaning Matters is compiled by The Soap and Detergent Association and is not copyrighted. Such information is offered solely to aid the reader. The Soap and Detergent Association and its member companies do not make any guarantees or warranties, expressed or implied, with respect to the information contained in Cleaning Matters and assume no responsibility for the use of this information. |
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