FOR IMMEDIATE RELEASE
Contact: Brian Sansoni, 202-662-2517 or bsansoni@cleaning101.com

New Venue Announced for 2010 SDA Convention

Grande Lakes in Orlando Will Host SDA Annual Event, Beginning in 2010

WASHINGTON, D.C. – February 20, 2008 – The Soap and Detergent Association (SDA) Annual Meeting & Industry Convention will have a brand new look and a new locale in 2010, when the Association moves its Convention to The Grande Lakes Orlando.

The property includes a JW Marriott, a Ritz-Carlton, and more than 147,000 square feet of flexible indoor meeting space, as well as onsite golf, spa, eco-tours and a fly-fishing school.

“The SDA Convention is the cleaning product industry’s premier forum for business interaction and networking,” said Ernie Rosenberg, SDA President and CEO. “Choosing the right place for our members’ meetings, as well as for the Association’s own events, was critical.

“In our commitment to continuously improve the members’ Convention experience, we’re pleased that our move to Grande Lakes will provide our members with many opportunities to get even greater value from our meeting.”

During the next two years, SDA will work to ensure that its members receive regular updates on planning for the transition to Grande Lakes for the 2010 Convention, which will be held January 26-30.

SDA members receive substantial Convention registration discounts compared to non-member companies eligible to join SDA, who can only attend every other year. Membership information is available online at www.cleaning101.com/joinSDA.

The 2009 SDA Convention will be held January 27-31 at the Boca Raton Resort & Club in Boca Raton, Florida.

For more information on the Convention, please contact Nancy Bock, Vice President of Education & Meetings, at 202.662.2507 or at nbock@cleaning101.com.

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The Soap and Detergent Association (www.cleaning101.com), the Home of the U.S. Cleaning Product and Oleochemical Industries®, is the non-profit trade association representing manufacturers of household, industrial, and institutional cleaning products, their ingredients and finished packaging; oleochemical producers; and chemical distributors to the cleaning product industry. SDA members produce more than 90 percent of the cleaning products marketed in the U.S. The SDA is located at 1500 K Street, NW, Suite 300, Washington, DC 20005.