FOR IMMEDIATE RELEASE
Contact: Brian Sansoni, The Soap and Detergent Association, 202-662-2517, Bsansoni@cleaning101.com

Registration Open for 2007 SDA Convention, Jan. 30-Feb. 3

• 81st Convention Takes Place at Boca Raton (FL) Resort & Club
• Speakers Include Best-Selling Author/Management Expert Marcus Buckingham, China Expert Ted Fishman
• Register Online Today at www.cleaning101.com

WASHINGTON, DC – November 14, 2006 – Registration is open now for the 2007 Soap and Detergent Association (SDA) Annual Meeting & Industry Convention, the cleaning product and oleochemical industries" premier business interaction and networking forum.

The Convention will be held January 30-February 3, 2007 at the Boca Raton (Florida) Resort & Club.  Online credit card registration is now available on SDA"s website, at www.cleaning101.com.

The theme of the 81st SDA Convention, "Owning Your Future," will be captured by outstanding keynote speakers and briefings focused on critical marketplace and international issues for the cleaning product and oleochemical industries:

• Keynote speaker Marcus Buckingham, the former Gallup Organization executive who has written the best-sellers: First, Break All the Rules: What the World"s Best Managers Do Differently; Now, Discover Your Strengths; and  The One Thing You Need to Know.
• Keynote speaker Ted C. Fishman, author of the bestselling book, China, Inc.: How the Rise of the Next Superpower Challenges America and the World.
• A briefing on REACH, Europe"s chemical regulatory policy, by those closest to the process in Brussels.
• SDA"s annual Issues Briefing, a concise summary of the priority issues and activities affecting SDA member companies.
• SDA"s Global Industry Update, featuring updates by executives at SDA"s sister trade organizations from around the world.

SDA member companies receive major discounts on Convention registration costs and have access to meetings of SDA"s expert standing committees.   All registrants are able to attend major networking receptions throughout the week and participate in a variety of meeting opportunities in relaxed and comfortable locales.

Sponsorship opportunities are also available for companies wanting to put themselves front-and-center among the industry"s most senior executives. 

Detailed information on Convention registration, programs, and sponsorship opportunities can be viewed online at www.cleaning101.com/meetings/convention2007.   Early bird registration rates end January 5, 2007.

For more information, please contact Mary Ann Linder, SDA Meetings Manager, at 202.347.2900 x515 or at mlinder@sdahq.org.

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The Soap and Detergent Association (www.cleaning101.com) is the Home of the U.S. Cleaning Products IndustrySM, representing manufacturers of household, industrial, and institutional cleaning products; their ingredients and finished packaging; and oleochemical producers.  SDA members produce more than 90 percent of the cleaning products marketed in the U.S.  The SDA is located at 1500 K Street, NW, Suite 300, Washington, DC 20005.