FOR IMMEDIATE RELEASE
Contact: Brian Sansoni, 202-662-2517 or bsansoni@cleaning101.com

Procter & Gamble Executive Jorge
Mesquita Elected to SDA Board of Directors

WASHINGTON, DC – November 19, 2007 – Jorge Mesquita, Group President-Global Fabric Care, The Procter & Gamble Company, has joined The Soap and Detergent Association (SDA) Board of Directors.

Mr. Mesquita was elected by the SDA Board to fill an existing vacancy.

A complete slate of nominees for a two-year term on the Board will be voted on by SDA members during SDA’s Annual Meeting & Industry Convention, January 29-February 2, 2008, in Boca Raton, Florida.

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The Soap and Detergent Association (www.cleaning101.com), the Home of the U.S. Cleaning Product and Oleochemical Industries®, is the non-profit trade association representing manufacturers of household, industrial, and institutional cleaning products, their ingredients and finished packaging; oleochemical producers; and chemical distributors to the cleaning product industry. SDA members produce more than 90 percent of the cleaning products marketed in the U.S. The SDA is located at 1500 K Street, NW, Suite 300, Washington, DC 20005.